Detroit, MI, USA. March 2016. Body Politic Magazine ran a story about how a group of volunteers transformed an abandoned warehouse into a community gym. Photography Assistant: Ingrid Li.
Tennisset.com is an online retailer of tennis clothes, gear, and equipment. They came to us at Reign to develop a brand character and campaign that would be relevant to tennis players globally.
STRATEGY & CREATIVE
During our research phase, we found tennis players to be especially loyal to their sport. It saturated their lives. Knowing that every athlete who loves a sport carries with them certain addictive qualities, we started with a simple premise: you may love tennis, but you're not addicted to the game nearly as much as our spokesperson: Dr. Theodore Ennis of the Institute for Tennis Addiction. The campaign included national TV, print, and digital components.
MY ROLE
I lead the strategy development, pitch, brainstorming and treatments, design, copywriting, scriptwriting, digital development, coding, and art directing.
For: Reign